Destination Creation


The Destination Creation Course is based on Jon Schallerts proprietary 14-step Destination Business Strategy that helps independent businesses stand out, draw customers in and pull their market from hundreds of miles away. The course is delivered by a certified Destination Creation facilitator, and the content is accessed online through the Destination University. All sessions are LIVE but virtual. Module topics include:

  • Becoming a Destination Business
  • Your Unique Positioning
  • Your Leadership Responsibility
  • Targeting Your Most Profitable Customers
  • Capturing Consumer and Media Attention
  • Creating a Customer-Focused Company
  • Marketing Your Destination Business
  • Collective Marketing

Through real-life examples, interviews with business experts, thought-provoking exercises and lively discussion with your Destination group, this course can change your mind-set, pivot your business direction and increase your profit potential.

View a short video about the Destination Creation Course by its founder, Jon Schallert

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Community Futures (CF) has provided loans, advice and support to entrepreneurs in Canada for over 30 years. CF Mid-Sask’s innovative Destination Business Program provides entrepreneurs...
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