The Destination Creation Course is based on Jon Schallerts proprietary 14-step Destination Business Strategy that helps independent businesses stand out, draw customers in and pull their market from hundreds of miles away. The course is delivered by a certified Destination Creation facilitator, and the content is accessed online through the Destination University. All sessions are LIVE but virtual. Module topics include:

• Becoming a Destination Business
• Your Unique Positioning
• Your Leadership Responsibility
• Targeting Your Most Profitable Customers
• Capturing Consumer and Media Attention
• Creating a Customer-Focused Company
• Marketing Your Destination Business
• Collective Marketing
  

Through real-life examples, interviews with business experts, thought-provoking exercises and lively discussion with your Destination group, this course can change your mind-set, pivot your business direction and increase your profit potential.