Attendees will identify their company's ideal customers, pinpoint what makes their offerings unique, choose the best marketing channels for their products and services, and set actionable goals for their business.

Do you already have an existing marketing plan underway? That's great . . . why not attend this workshop series and add to your knowledge?  The hands-on, practical strategies and tools in this workshop will ensure participants walk away with useful ideas to improve the effectiveness of their marketing!

What have past participants said about this workshop series . . .

"Thank you! This was an awesome course!"

"I truly appreciate all you have shared with us over this series. It has been A LOT but so helpful! Thank you."

• Time: 9am-11am CST
• Dates: Feb 12, 19, 26 & Mar 5, 2026
• Location: online
• Fee: $50/person

This course is open to businesses located in SK and MB Community Futures regions.

About the session facilitators: Christina Birch and Verna O'Neill

Christina Birch, The Community Cafe

Christina Birch, founder of The Community Cafe, is a community and business builder at heart. Her passion for supporting rural communities has been evident throughout her 15+ years of experience in community economic development, earning her recognition and well-deserved awards in the field. Christina holds a Master of Arts degree with a focus on rural development. She has certifications in Destination Creation, Business Retention & Expansion, and Strategic Doing. She is the recipient of the 2024 Professional of the Year from Saskatchewan Economic Developers Alliance (SEDA).

Verna O'Neill, VLO Business Solutions

Verna is the founder of VLO Business Solutions, a company focused on assisting entrepreneurs reach their growth goals of becoming more creative, strategic and profitable. Over the past 30 years, Verna has helped thousands of entrepreneurs as they developed their businesses. From start-up assistance and marketing strategies to goal setting and financial analysis, Verna has a great wealth of diverse knowledge, skills and networks to assist entrepreneurs. Verna has a Bachelor of Commerce (finance) degree and a Certificate in Adult Continuing Education. She is also a certified Destination Creation facilitator.